Privacy Policy

We, TAI WAH Distributor Pte Ltd take your personal information seriously and use or keep it confidential. In order to protect your private information, we have established this Privacy Policy (the "Policy") in accordance with best practices in the industry and applicable laws and regulations. This Policy describes how we handle your personal information for our services on, TAI WAH Distributor Pte Ltd’s website and its related sites, services and tools.

By accepting the Policy and the User Agreement in registration, you expressly consent to our collection, storage, use and disclosure of your personal information as described in this Policy. This Policy is effective on April 1, 2011, for current users, and immediately upon acceptance by new users.

Collection of Personal Information

When you create a TAI WAH E-STORE account, or otherwise provide us with your personal information through the Platform, the personal information we collect may include your:

- Name
- Delivery Address
- Email Address
- Contact Number
- Mobile Number
- Date of Birth
- Gender

You must only submit to us, our authorised agent or the Platform, information that is accurate and not misleading and you must keep it up to date and inform us of changes (more information below). We reserve the right to request for documentation to verify the information provided by you.

We will only be able to collect your personal information if you voluntarily submit the information to us. If you choose not to submit your personal information to us or subsequently withdraw your consent to our use of your personal information, we may not be able to provide you with our Services. You may access and update your personal information submitted to us at any time as described below.

If you provide personal information of any third party to us, we assume that you have obtained the required consent from the relevant third party to share and transfer his/her personal information to us.

If you sign up for TAI WAH E-STORE using your social media account or link your TAI WAH E-STORE account to your social media account or use certain other TAI WAH E-STORE social media features, we may access information about you which you have voluntarily provided under your social media provider in accordance with the provider's policies and we will manage your personal data which we have collected in accordance with TAI WAH E-STORE’s privacy policy.

Collection of Computer Data

TAI WAH E-STORE or our authorized service providers may use cookies, web beacons, and other similar technology for storing information to help provide you with a better, faster, safer and personalized experience when you use the Services and/or access the Platform.

When you visit TAI WAH E-STORE, our servers will automatically record information that your browser sends whenever you visit a website. This data may include:

Your computer's IP address:

- Browser type

- Webpage you were visiting before you came to our Platform

- The pages within the Platform which you visit

- The time spent on those pages, items and information searched for on the Platform, access times and dates, and other statistics.

- This information is collected for analysis and evaluation to help us improve our website and the services and products we provide.

Cookies are small text files (typically made up of letters and numbers) placed in the memory of your browser or device when you visit a website or view a message. They allow us to recognize a particular device or browser and help us to personalize the content to match your preferred interests more quickly, and to make our Services and Platform more convenient and useful to you.

Web beacons are small graphic images that may be included on our Service and the Platform. They allow us to count users who have viewed these pages so that we can better understand your preference and interests.

Use and Disclosure of Personal Information

The personal information we collect from you will be used, or shared with third parties (including related companies, third party service providers, and third-party sellers), for some or all of the following purposes:

To facilitate your use of the Services (as defined in the Terms of Use) and/or access to the Platform;
To process orders, you submit through the Platform, whether the products are sold by TAI WAH E-STORE. Payments that you make through the Platform for products, whether sold by TAI WAH E-STORE or a third party seller, will be processed by our agent;

To deliver the products you have purchased through the Platform, whether sold by TAI WAH E-STORE. We may pass your personal information onto a third party in order to make delivery of the product to you (for example to our courier or supplier), whether the product is sold through the Platform by TAI WAH E-STORE or a third party seller;

To update you on the delivery of the products, whether sold through the Platform by TAI WAH E-STORE or a third party seller and for customer support purposes;

To compare information, and verify with third parties in order to ensure that the information is accurate;

Further, we will use the information you provide to administer your account (if any) with us; verify and carry out financial transactions in relation to payments you make online; audit the downloading of data from the Platform; improve the layout and/or content of the pages of the Platform and customise them for users; identify visitors on the Platform; carry out research on our users’ demographics and behaviour; provide you with information we think you may find useful or which you have requested from us, including information about our or third party sellers’ products and services, provided you have indicated that you have not objected to being contacted for these purposes;

When you register an account with TAI WAH E-STORE or otherwise provide us with your personal information through the Platform, we will also use your personal information to send you marketing and/or promotional materials about our or third party sellers’ products and services from time to time. You can unsubscribe from receiving marketing information at any time by using the unsubscribe function within the electronic marketing material. We may use your contact information to send newsletters from us and from our related companies; and


In exceptional circumstances, TAI WAH E-STORE may be required to disclose personal information, such as when there are grounds to believe that the disclosure is necessary to prevent a threat to life or health, or for law enforcement purposes, or for fulfilment of legal and regulatory requirements and requests.


TAI WAH E-STORE may share your personal information with third parties and our affiliates for the above-mentioned purposes, specifically, completing a transaction with you, managing your account and our relationship with you, marketing and fulfilling any legal or regulatory requirements and requests as deemed necessary by TAI WAH E-STORE. In sharing your personal information with them, we endeavor to ensure that the third parties and our affiliates keep your personal information secure from unauthorised access, collection, use, disclosure, or similar risks and retain your personal information only for as long as they need your personal information to achieve the abovementioned purposes.

In disclosing or transferring your personal information to third parties and our affiliates located overseas, TAI WAH E-STORE takes steps to ensure that the receiving jurisdiction has in place a standard of protection accorded to personal information that is comparable to the protection under or up to the standard of the PDPA.

TAI WAH E-STORE does not engage in the business of selling customers’ personal information to third parties.

Security and Protection Your Personal Data

All personal data you provide to us is secured on our website with restricted access by authorized personnel only. We maintain appropriate administrative, technical and physical safeguards to protect the personal data you provide to us against accidental, unlawful or unauthorised destruction, loss, alteration, access, disclosure or use and other unlawful forms of processing

The Site may contain hyperlinks to other websites provided by third parties. We do not control these third party websites, or any of the content contained on those websites. Once you have left our website, we cannot be responsible for the protection and privacy of any information that you provide. You should exercise caution and look at the privacy statement for the website you visit.

Withdrawal of Consent

You may communicate your objection to our continual use and disclosure of your personal information for any of the purposes and in the manner as stated above at any time by contacting us at our e-mail address below.

Please note that if you communicate your objection to our use and/or disclosure of your personal information for the purposes and in the manner as stated above, depending on the nature of your objection, we may not be in a position to continue to provide our products or services to you or perform on any contract we have with you. Our legal rights and remedies are expressly reserved in such event.

Access to and Correction of Information

You can update your personal information anytime by accessing your account on the TAI WAH E-STORE Platform. If you do not have an account with us, you can do so by contacting us at our e-mail address above.

You have the right to check whether we hold any of your Personal Data; Access your Personal Data held by us; Ask us to correct or update any Personal Data, which is inaccurate; Ascertain our policies and practices (from time to time) concerning Personal Data. Opt-out from receiving direct marketing materials from us at any time In accordance with the Act, we have the right to charge you a fee for the processing of any Personal Data access request.

Changes to Privacy Policy

As TAI WAH E-STORE continues to grow to serve you better, this privacy policy is subject to change. If there are changes to this Privacy Policy, we will update the changes here. In the event we change our policy in such a way that your personal information may be used in a manner not described in our Privacy Policy at the time you provided it, we will give you the opportunity to opt-out of having your personal information used in the said manner.

Contact Us

TAI WAH E-STORE would like to hear your comments & feedback. Please drop us an email at INFO@TAIWAH.COM.SG to help us serve you better.